Multiple Personalities of Social Media

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Who is this virtual me?

Social media is becoming a huge facet in the way we communicate. I catch myself waking up and checking my twitter and instagram to see what posts have been made from the night before. Facebook is the root of our social media craze and a part of our everyday language – “Friend me.” “Can you put those pictures on Facebook?” “Oh my gosh, I saw on Facebook where…” So how do we use these social media tools to our benefit – both personal AND professional?

Wait, professional? Yes, professional. My specific desire is to work for/with non-profits and social media is vital for their success. When personally communicating to the world through social media networks we post whatever we are feeling or thinking at the moment. We post pictures of the latest event we went to and we tend to post without filter or thought of judgement – for the most part. Well, in the professional realm this is a bit different. We have to analytically think about what message we want to send the world. Social media and the topics posted through it reflect the image of the organization we are representing. Multiple “expert bloggers,” such as Chris Brogan, say that in order to market a non-profit and get people interested in what you are doing, you have to talk about what they want to hear about. That sounds simple, right? Well….right. It is simple, but it requires research and technique. You must research what the directed audience is talking about and what their peak of interest is at the moment and feed on it. Address these topics but do it with strategy.

Gather as much traffic as possible – because that’s how non-profits will thrive. Unlike your personal social self, your professional social self must accept and request anyone and everyone. The more the merrier.

Use images. Think about scrolling through Facebook on your news feed…what catches your eye? Pictures, right? So post pictures because you want people to stop and take a second glance. Words can be overlooked but images will always strike curiosity – and along with these images put your message for the day, or a link to a post. There are many differences between the way we do social media in our personal life versus our professional life, but at the end of the day our same goal is to grab the attention of our audience and provide them with information that intrigues them and keeps them coming back for more.

Now see, we may have multiple personalities but at least the seem to have a common interest.

In Remembrance

Today begins the day of my blogging adventure and what a more privileged day to start on than a holiday honoring Martin Luther King Jr. So let’s focus on him today. He was an admirable man who stood with such intent on the things he believed. The majority of the people were against him, but he knew what was right and he was going to fight for it until he no longer could. This kind of passion inspires me. It is passionate people who change the world and I would say his fight for civil rights was one of the largest social changes this country has ever seen. This movement strikes right where my heart lies – right in the center of justice and equality. I love the boldness of this man. I love his willingness to stand when no one else would and his drive to bring love into a society where there was such hate. 

I read a quote from MLK Jr. today that I found to be beautiful….

 “I have decided to love. If you are seeking the highest good, I think you can find it through love. And the beautiful thing is that we are moving against wrong when we do it, because John was right, God is love. He who hates does not know God, but he who has love has the key that unlocks the door to the meaning of ultimate reality.”

I desire this kind of love. The kind that unlocks reality. The kind that moves me away from wrong. The kind that gives grace. The kind that sets people free.